Social Media Toolkit

Given how key social media is in student lives, we’ve created a toolkit on how you can best use your campus social media networks to further your nonpartisan electoral engagement efforts. Our toolkit explores how you can build on your school brand, navigate different platforms, and distribute notices of key election dates and rules, election-related events, and resources like our nonpartisan candidate guides. In addition to our close elections video, at right, we’ve also created some downloadable memes, shown below, which you can distribute at key points, and which we’ll probably be adding to as the election approaches. So download a PDF of our social media toolkit here.

Covering Elections Through Student Social Media Reporting

How do we get students to pay attention to important elections, especially in a non-presidential year? One way is to have their peers create the coverage. Student newspapers can do a lot to make elections salient, giving students clear information on how to participate and helping them sort through candidate positions and claims. But students, particularly journalism, communications, and political science students, can also create valuable coverage through other channels, like social media.

Read about two award-winning approaches through which communications professors helped their students cover the elections by downloading a PDF of the full Covering Elections Through Student Social Media Reporting resource here.

Incredibly Close Elections: Why Your Vote Matters in 2018


We’ve created these Memes for you to use on social media. So please download them and use them to further your election engagement efforts, in conjunction with our forthcoming social media toolkit. If you can also track their reach and let us know, we’d appreciate it.